What an exciting year we’ve had! Yes, it has taken a whole year to carry out the complete transformation of Northgate. With totally new corporate colours, a new life and vibrancy has been installed throughout the company encouraging boundless enthusiasm from all team members. The leaner, cleaner updated look marks the company’s first visual refresh in 15 years.
With a huge amount of assistance from Core Creative who offered us their fantastic design and marketing services, they eventually came up with a re-brand that we were content with. Keeping the blue but making it lighter they also added red, white and grey to the corporate colours to create a fresh appearance.
What Core Creative wanted to know was how to put our real underlying motive into words? We needed something that would portray the passion that we have for our work and our clients. ‘Taking care of every aspect’ is what they eventually came up with for our slogan. The short, punctual yet promising statement re-iterates the urge we have to really care for our clients.
Advances in technology led them to also create our own QR code meaning essentially that all information regarding the business and its products i.e. the website, is available within the click of a button (if you receive or request for our free gifts, some of the free gifts we offer are your very own architect’s ruler and a tape measure with quick and easy access to our website via the QR code). As soon as you log on to our new website, the option to be sent one of our free gifts is available to you.
A comment made by a member of our estimating team was “Since I first started with Northgate in 1986 the business has changed dramatically and this rebranding is a fantastic and an essential part of the company’s progress”.
We all feel strongly that through the use of this rebrand and effective marketing we will be able to progress a lot further with positive results.
